Aparrna Gupta is a Consultant Beauty Editor, a role in which she advises brands on content for their social media, websites and other forms of customer communications. She also regularly contributes wellness and beauty articles to Vogue digital, Lifestyle Asia and Hair and other lifestyle publications. After a decade-long experience of being a beauty editor, Aparrna created her blog, lavenderoom.com, which explores how being beautiful is about the body-mind connect.

She was the Consulting Beauty Editor at Verve, India’s premier luxury and lifestyle magazine for 5 years. Previously, as the Chief Copy Editor at the International Luxury Division, The Times of India, Aparrna has worked alongside some of the iconic luxury beauty brands.

A literature post graduate from Lady Shri Ram College for Women, Delhi University, Aparrna has written extensively about people, food, culture and Bollywood for The Asian Age, Delhi Times and Bombay Times during her early professional years.

Her articles have been featured in Vogue India, Grazia, Elle, Harper’s Bazaar India, Good Housekeeping, Femina and L'Officiel India.